The title “Content Strategy: An Uneven History” on an abstract graphic

An uneven history of content strategy

Laying the conceptual groundwork

1945

1965

1980

1981

1982

1984

1986

1987

1988

1990

1992

1995

The Web Changed All

1998

Twitter conversation debating whether content strategy was a term used in 1998.

1999

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Signage from the CS Forum listing the keynote presentation by Rahel Anne Bailie.
Photo from the weekend after the conference, when a number of speakers and organisers met for breakfast.

2011

2012

Timeline from 2000 to 2011 showing Something Happened Here in 2009 where mentions on the Web increased dramatically.

2013

Zeldman tweeted on May 5, 2008: Content precedes design. Design in the absence of content is not design it’s decoration.

2014

Covers of 5 of the books from the XML Press series by The Content Wrangler on content strategy-related topics.

2015

2016

2017

Depiction of properties of information 4.0 in honeycomb format.

2018

2019

2020

2021 and beyond

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Content operations, content strategy, content management — content, seriously

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Rahel Anne Bailie

Rahel Anne Bailie

1.8K Followers

Content operations, content strategy, content management — content, seriously