So true. Most of what we hear discussed is operationalisation of a strategy, not the strategy…

…vorson speak at a conference last year, and the thing she said that still rings in my head is this: We’re overlooking the strategy part of our jobs. “Strategy connects random tactics with goals. And it forces us to prioritize.”
The Alphabet of Content Strategy
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Jess Vice
Rahel Anne Bailie
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1 min read·
Jan 23, 2017
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So true. Most of what we hear discussed is operationalisation of a strategy, not the strategy itself.
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Written by Rahel Anne Bailie1.8K Followers
·355 Following
Content operations, content strategy, content management — content, seriously
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