The User Is Always Right, by Steve Mulder and Ziv Yaar, is my go-to book on personas.

For more on this, start with Ginny Redish’s book, Letting Go of the Words: Writing Web Content That Works. Then foll…
The Alphabet of Content Strategy
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Jess Vice
Rahel Anne Bailie
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1 min read·
Jan 23, 2017
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The User Is Always Right, by Steve Mulder and Ziv Yaar, is my go-to book on personas.
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Written by Rahel Anne Bailie1.8K Followers
·355 Following
Content operations, content strategy, content management — content, seriously
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